Interparfums commits to reemployment with
“La Boucle Beauté Parfums”

July 25, 2025

As part of an ambitious circular economy initiative, and driven by the desire to reduce the environmental impact of its activities, Interparfums has joined forces with major players in the cosmetics sector, including Parfums Christian Dior Parfum, KENZOParfum, Diptyque, Beauty Success and Nocibé, to launch a nationwide experiment in the reemployment of perfume bottles from June 30, 2025.

Called “La Boucle Beauté Parfums”, this initiative is being deployed in over 150 points of sale, covering more than 200 references. Interparfums is taking part through its Parfums vertical, notably with L’Eau de Rochas.

Consumers can now return their empty bottles in exchange for immediate compensation, after which they are collected, washed and reconditioned. The aim is to encourage the second life of packaging, while guaranteeing that it is processed in compliance with quality and traceability requirements.

Led by Circul’R, with the support of We Don’t Need Roads and the eco-organization Citeo, the experiment aims to test the logistical, environmental and economic feasibility of reuse on a large scale, in line with the objectives set by the AGEC law.

For further information: website link https://www.labouclebeaute.com/ (in french)